In her photographs, Shifra aims to capture “a parallel reality that only exists when it is spotted by the eye, and immortalized by the camera.” Her mastery of light and composition vividly emanates that parallel reality. Calling herself an “urban photographer,” she produces distinctive, evocative images that provide a multi-faceted view of city life — capturing its moments of solitude and quiet as well as its hustle and bustle.
Shifra creates her unique worlds through contrast and juxtaposition. On one hand, she uses the camera to record the objects, people and textures of the physical world with a precise clarity. But on the other, she ingeniously employs the camera’s ability to distort what is seen, fracturing a crowd scene into a kaleidoscopic pattern, or turning a solitary figure into a dreamy, cloud-like blur. Sometimes she also digitally manipulates images, bending and twisting architectural elements and transforming the imagery into futuristic landscapes or intriguing fictional worlds. “I would like my moments to add beauty,” she says, “and maybe change the way my viewers see the world that surrounds them.”
Shifra is an award-winning artist who has had an album of her works published and has exhibited in both group and solo exhibitions.