Sophie Chemla’s digital photography demands to be noticed, using a combination of boisterous colors, daring camera angles, and intriguing text. Chemla photographs uniquely urban sights at close, almost confrontational range, so that a metal safety gate is abstracted into a stunning Art Deco pattern or a row of concrete, industrial columns becomes monumental in scale. Her eye for overlooked detail is unerring – the work constantly demands that the viewer go outside and see their “ordinary” surroundings with better eyes. Chemla’s personal touch is to add a kind of digital graffiti over each image in strategic places. She puts a shocking-pink “LOVE IT” across a monochrome arcade, or parading across the famous façade of the Guggenheim museum. The words mirror the irrepressible energy of the city and celebrate the possibility of the unexpected, which is ever-present in urban life. Her latest series features the word “ARCANES.”
Sophie Chemla was born in Paris, France, and spent time living in New York before moving to her current home of Tel Aviv. She has exhibited in all three countries.