By the 18th century, world-wide explorations had become safer and more efficient with technological innovation that vastly improved cartography and navigation. As there were no cameras then, artists were taken along to record landscapes and indigenous people in drawings and beautiful watercolors. What would have happened if the artist observed in "abstract" terms? With this question in mind, we are pleased to introduce the work of Danny Johananoff.
His photographs are a kind of stylized documents of what he describes as "expeditions." He states, "When embarking on a photo expedition, I don't know exactly what I am going to shoot." Rather than making the art of photography conform to a fixed idea, Johananoff allows the lens to open outwards towards the world, recording expressions that reveal themselves like gems. Such is the case of Beauty in the Dunes, a virtual frame where all the parts of the composition occupy the instantaneousness of a subjective experience.
The social habits of the women wearing traditional attire are caught up in an air of pure abstraction; the characteristics of their cultural identity are preserved only to highlight their eye for beauty. Johananoff's camera becomes a tool that, beyond documenting, transforms the viewer's individual perception into a universal vantage point, from which the boundaries of cultural differences are quite literally blurred.