by Catherine Park
In this digital era, you cannot ignore the contribution of an online presence to your art career and that is why SEO is vital. Everyone is migrating online, and your website is probably the only place you will be meeting any new collectors in the future.
If you have a website, good for you, but that’s not all you need for the online half of your business to thrive. There are likely to be thousands of artists their works online, as you, and you are not going to stand out if you don’t put effort into it.
Related article: Advanced Tips for a Professional Artist website
You probably heard about SEO (Search Engine Optimization). It became vital today to have a website visible in search results and, therefore, to your audience. It is also growing more sophisticated by the day, and its role in website visibility hasn’t gone down a tad. Perhaps the only thing changing is the Google algorithm in the back end, which automatically changes the effective ways of exploiting it.
Luckily for you, we have gathered some tips that will help you stay up to date with the latest SEO trends and increase traffic to your website.
Focus on Your On-Page SEO
SEO consists of many different parts that add up to boost the ranking of your site on Google result pages. The most important of those parts is on-page SEO, which is the optimization of individual pages to increase their visibility in search engines. Google ranks you according to the quality of your content, and use of keywords, meta tags, meta descriptions, title tags, and heading tags.
Work on Keyword Targeting
Keyword targeting is one of the reasons your webpage will appear in a search at all. You have to conjecture the words internet users will use to search the content in your webpage and sprinkle them in your content. Identifying the right keyword is usually not as taxing as knowing where to place it and how frequently.
The Google algorithm discourages both underusing and overusing a certain keyword. Typically, the main keyword should be in the page title, the meta description, at least one subheading and randomly in your content. Use multiple variations of the keyword to capture as many potential visitors as possible. Also, check with your competitors to see their keyword usage and incorporate the most relevant in your content.
Revamp your content
Instead of pumping your energy into creating new pages every day, consider digging into the archives to update your posts from years ago. Web pages with newer content are more visible on Google than older content. Sometimes it’s not even about the search engine’s algorithm but the choice of the users themselves. Updated content appears more credible and, consequently, generates more traffic.
Social media promotion
You can never ignore social media and expect to rank competitively on the internet. It’s the 21st century, and most of your users are on Twitter and Facebook waiting for you to update them on new content. Once in a while, put your content on paid social media promotion to reach a targeted audience.
Work with a specialist to help you identify the right social platforms to advertise on and draft a promotion strategy aligned with your website and business theme.
Create great content
A website without great content is like a business without a product to sell. Content is the only way to reach both people who are looking for your product on the internet and those who don’t know they need your product until they come across your website.
Any page can be optimized for favorable ranking regardless of the type of content it contains – whether a blog post, an infographic, a list, a guide, a video, a slideshow, a glossary or a directory. Don’t just create content without visualizing it from the perspective of the visitor. Define your goals to help you determine the type of content to invest in.
Your analytics software and surveys will help you get a nodding acquaintance with the typical client or visitor. Build buyer personas and figure the kind of content they would want. Regularly, analyze your SEO content and see what’s working and what’s not. Workable measures of success include page views, comments, and conversion rates.
Come up with an internal linking strategy
When Google scans the internet for new sites, they check pages for any links that could be leading to any web pages that haven’t been linked yet. If a page is identified, the scanning process for that page starts. An internal linking strategy will help your new web pages attract the attention of search engines. Link pages on your website to other pages with relevant or similar content.
You can go about this by thinking of your website as a city, and each of the pages as a building in it. The links are the streets you use to navigate the city. The more the streets, the easier it is to move from one building to another. However, just as in keyword use, there is a fine line between productive internal linking and overkill.
Looking to enhance your career and build a presence in New York? Submit your portfolio to us and get the opportunity to present your work to a broad range of national and international art collectors and buyers. Visit our Gallery Representation And Artist Promotion page for more information.
SEO may seem like a game until you apply all your technical knowledge in it and still have nothing to show for it at the end of the day. Ask any seasoned SEO expert, and they will tell you – the one thing to remember while optimizing your website is to be human.
SEO managers have a difficult job because they always have to find a balance between the technical aspect and the human element. Fill your website with content people will want to see once they find it. Together with these SEO tips, attracting traffic to your site will be the least of your worries in no time.
Catherine Park is a connector with Caffeinated who help businesses find their audience online. She loves working in the ever-changing world of digital and is fascinated by the role content plays in today’s marketing.