I always had a passion for painting, but after getting my masters degree in painting and sculpture, I entered the advertising world. It was exciting and new at the beginning, but gradually I began to find the emptiness at the heart of consumerism and turned away from it.
Since then I have thrown myself into art, although the lessons I learned there about color, the power of contrasts and so on have been valuable as an artist. Now I try to use that knowledge to create something meaningful that will help to free viewers from the world in which they are surrounded by advertisments, and give them a different perspective.