While appropriating icons of consumer culture in art hardly registers a shockwave since Warhol's soup cans, Dale Oftedal's current series, in which he juxtaposes these familiar images into collages which are witty, visually striking and challenging, wisely focuses less on social critique (although that is present in them) and more on offering an object lesson in the archetypal shapes inherent in selling us cereal, heroes or spirituality. His use of the sphere and parallel lines in multifarious ways--flags, patterns, bull's eyes, planets, faces--presents a portrait of our culture beyond mere ironic commentary.
Dale unearths the shapes by which we make sense of visual stimuli, and the means by which advertising exploits our visual vocabulary. The sphere, the flag and the starburst--the world, the nation and heaven. These are the promises of commercial culture, and Dale Oftedal has found rich source material in his investigation of our world. He reflects our consumer culture back to us, and invites us to open our eyes.