In her photographs, Shifra says that she is aiming to capture “a parallel reality that only exists when it is spotted by the eye, and immortalized by the camera.” Her mastery of light and composition is able to vividly communicate that parallel reality. Calling herself an “urban photographer,” she produces distinctive, evocative images that provide a multi-faceted view of city life — capturing its moments of solitude and quiet as well as its hustle and bustle.
Shifa creates her unique worlds by striking a balance between the two sides of reality as she sees it. On one hand, she uses the camera to record the objects, people and textures of the physical world with a precise clarity. But on the other, she ingeniously employs the camera’s ability to distort what it sees, fracturing a crowd scene into a kaleidoscopic pattern, or turning a solitary figure into a dreamy, cloudlike blur. She also digitally manipulates images to turn the recorded images into moments that exist as she sees them in her mind’s eye. “I would like my moments to add beauty,” she says, “and maybe change the way my viewers see the world that surrounds them.”
Shifra is an award-winning artist who has had an album of her works published and has exhibited in both group and solo exhibitions.