“I don’t love New York.” With this provocative statement, Charles Bignon (BigDiscipline) introduces us to his work. He draws on the ubiquitous imagery of advertisement and American consumerism, painting in a graphic style that mimics the screen print of cheap advertising. BigDiscipline draws our attention to the language of our urban culture, isolating and elevating elements to a pedestal where they shine on or condemn the narcissism of modern culture. This dualism is the key to his work, a layer of complexity that unites the works and presents us with the society we have created to make ourselves happy.
Taken directly from observations of people on the street, icons and street signs, billboards, flags, brands and politics, most of BigDiscipline’s images are digitalized and worked on a computer before he paints them freehand onto the canvas. Stripped to their essentials, the images reflect the heart and the absence of heart in contemporary society.