Create a Professional Artist Page on Facebook

Many artists use Facebook to promote their work. Learn why you need a Facebook artist page and how to create one.

Facebook business page for your art
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With the number of Facebook business pages climbing north of 60 million (as of September 2016), business and entrepreneurs have obviously realized the potential this mammoth of a community brings in terms of exposure, engagement, and potential, and have jumped at the opportunity.

Many artists now use professional artist pages on Facebook as a tool for promoting their work as well. It’s a great way to showcase your artwork and insert updates about your career into the newsfeeds that people see every day. Facebook can also be an excellent networking tool, helping you build up contacts within the art community, acquire and communicate with your fan base, find artist opportunities, and much, much more. The possibilities are truly limitless.

facebook artist page

However, there is often a certain amount of confusion about the difference between a personal profile and a business page, and artists aren’t always aware that they should set up an artist page, as opposed to their personal pages, which they may already maintain on Facebook. After all, a personal profile already connects you with your friends on Facebook, and isn’t that enough of a promotional tool? (It isn’t.)

In this article, we’ll answer some frequently asked questions about this issue, and talk you through the process of creating a Facebook business page for your art.

Can I Use My Personal Facebook Profile To Promote My Art?

It’s true that your personal profile can be useful professionally, but there are limitations attached to this approach.

1. Facebook’s Insights Tool

If you’re using your personal page to promote your art, you’re missing out on a great deal of important information that’s only available for business pages – analytics. Facebook has an excellent analytics platform that will tell you a multitude of things about your audience and fanbase. From where your followers live and how old they are to which of your posts have the largest impact and what times are the best for posting. All of this can be incorporated into your understanding of the audience and can help you develop your page and target your posts. With a personal page, you have less information about the level of impact your posts have and the demographic breakdown of who is responding well to your content.

2. Advertising

Another disadvantage to the personal profile is that you can’t place ads on a personal page. Although that may not be something you’re considering right now, you never want to rule out this option. With a little training and experimentation, anyone can become a great advertiser on Facebook, thanks to their easy-to-use, intuitive ad platform.

3. Suggested Pages

facebook artist pageFacebook’s algorithm has a nifty little feature that will suggest your professional page to people who like pages similar in content and/or close to you locally. For example, ‘like’ Marian Gaucher’s professional artist page and Facebook will suggest pages of other Canadian artists. Like The Pushkin State Museum of Fine Arts in Moscow and get a few suggestions on other Moscow area museums that you might be interested in visiting. This feature is amazing in terms of extra exposure and is only available for business pages.

4. Tagging

If you have a professional artist page, other businesses, like galleries, art fairs, and museums will be able to ‘tag’ (or mention) you in their Facebook posts or photos. This is a wonderful opportunity to get your page seen by their fan base. This feature is also available only for business pages.

One more thing – you’re technically not allowed to use your personal profile to promote your artwork. The Facebook terms and conditions state that you cannot use a personal timeline primarily for your own commercial gain: that’s what business pages are for. For many smaller, unestablished artists, it’s unlikely that Facebook will catch you breaking the rules, but if your page grows it’ll be harder to hide.

So why not create a Facebook business page for your art? You’re proud of your art and your professional development – there’s no harm in sharing that passion and that pride with others.

Will I Need A Separate Account To Create A Facebook Artist Page?

facebook artist pageNo – that’s part of the beauty of it. You can create the page through your personal account, meaning that when you’re signed in as yourself, you’ll still be able to see notifications that your page receives. You can switch back and forth between posting and commenting as yourself and your artist page very easily, simply by clicking on the arrow in the right-hand corner of the screen and choosing which account to use.

Won’t I Get Confused About Which Account I’m Using?

It’s really very easy to distinguish between accounts – whichever you’re using will show up in the right-hand corner of the screen, so you can always keep track. However, it’s true that this is important from both sides of the equation: you won’t want to comment on photos of your friend’s birthday party as your business page just as you might not want to respond to professional requests from your less-than-professional page. The best rule of thumb is simply to switch over to your page whenever you are working professionally – updating your page, commenting on groups as your page, etc. – and it will quickly become a habit.

facebook artist page

Is It Obvious That The Business Page And The Profile Belong To The Same Person?

It can be as clear as you want it to be. You can treat them entirely separately, making the page solely about your artwork and career, and your profile only for social interaction. Or, you can create a strong link between the two by including your name in the title of the page, using a similar profile picture, or using your personal account to like or share updates from your page. You can even put your business page as your employer in the ‘about’ section of your personal profile. There are lots of options here, and it’s entirely up to you.

I Want To Turn My Personal Profile Into A Business Page. Can I Do That?

While this is an option that Facebook offers, we do not often recommend it. If you really transfer, rather than set up a new page, a lot of your previous content will get lost. All you’ll have for your new page will be your profile picture, and all of your friends will become “fans” of your page. The name you’ve been using for your personal profile will become your page name. BUT, you will lose your timeline information and previous posts and you’ll no longer be able to manage any groups you were managing with that profile.

The only real benefit to doing this is that you’ll gain the fans from your friends list – but is this really such a benefit? After all, you can keep posting on your personal profile after you’ve created a business page, and you can invite your friends to like it. By letting your friends choose to like your page instead of ‘tricking’ them into it, you’ll be more considerate, and you’ll have the right sort of fans to start with.

How To Create A Professional Facebook Artist Page

It’s easy!

Log in to Facebook, using your normal, personal account. Then click on the arrow at the top right-hand side of the page, and from the drop-down selections click on ‘Create Page.’ You’ll then be taken to a page that looks like this:

facebook artist page

Choosing what type of page you’re creating isn’t as important as it might look, and you can change it later if you have to. But it’s best to get it right from the start, because then Facebook can give you the most relevant information to fill in and your new professional page will be easily discoverable to your fans. So decide which option is most appropriate for you:

Artist, Band or Public FigureThis is the one you’ll probably want to choose. This sort of page is designed to focus on you, the creator of your work – and, of course, by extension, your work. However, take a look at the other options before making your final decision.

Local Business or PlaceChoose this option if you are aiming to promote a physical, bricks-and-mortar location. Do you run your own gallery with a permanent exhibition of your work or maybe own a studio that you work out of? Then this option is for you. You’ll be able to share information like opening hours and parking possibilities, or advertise the location of your business to attract potential collectors.

Company Organization or InstitutionThis is a good option for businesses that have a number of locations with different addresses, opening hours, and so on. Again, this is unlikely to be relevant to artists, but there’s a chance that your particular situation would make this appropriate.

Brand or ProductThis type of page is good if your artworks are sold in lots of different places. But it’s really meant for retail brands and products – for example, Coca-Cola – and it won’t help you include that personal touch that most artists want to have on their business page.

Cause or CommunityThis one is worth bearing in mind if you’re involved in a non-profit organization of any kind. However, it’s not right for artists (in general), though there may be exceptions for artists whose whole work and brand is centered around supporting a specific charitable organization. Remember, you can manage as many Facebook pages as you want, so you don’t necessarily have to combine everything in one place.

EntertainmentThis does sound as if it might be a good category for an artist, but really this is for things like books, TV shows, and so on. It’s not quite the right angle for most visual artists – though some, who do publish books and appear on television, may want to consider this category.

facebook artist page

For this walkthrough, we’ll assume you selected “Artist, Band, or Public Figure.” Click it, and you’ll see that you’re offered a number of categories to pick from – and one of them is ‘Artist’. Select it and enter the name you’d like to use for your page. Think carefully about this, because this is going to be the name your fans will see whenever you post an update, it’s the name you’ll use to comment on other groups and so on as your page, and it will be a major part of your promotional work on Facebook from now on. Your artist name should be included in this title, and perhaps a keyword such as ‘art,’ ‘artworks,’ or ‘artist.’

 

Once you’ve entered the name you want for your page, click ‘Get Started’.

From here, it’s pretty self-explanatory. You enter the relevant information by filling in the boxes as prompted. For your description, you can use text from your artist statement, or some other piece that you feel encapsulates who you are as an artist. Don’t make it too long – more than 150 characters and it may not show up automatically on the page. Don’t forget to add your website address!

facebook artist page

Decide on the URL for your business page – ideally, one that includes the name of your business page.

Add a profile picture. Remember, that once it’s setup, you can – and should – add a cover photo as well, so choose the profile picture with this in mind. Perhaps the profile picture could be a photo of you at work, and the cover photo a piece of artwork, or a close-up of a piece. You can play around with these once the page is setup, and experiment with different images from time to time, changing them to celebrate particular events or achievements.

Finally, add more information to your ‘About’ section, and go through your permissions to make sure you’re comfortable with the default settings. To do this, go to ‘Edit Page’ and ‘Manage Permissions’.

Add your page to favorites, so you can see it easily at any time, and consider inviting your personal friends to ‘like’ your new professional page.

facebook artist page

Now that you’ve got a Facebook artist page set up and ready to go, follow these pointers to promote your page and get it noticed and find art collectors on social media. Engage and invest to make sure that your art gets the attention it deserves!


Check out our other articles about Social Media for Artists. Don’t see an answer to your question or have a topic that you’d like to learn more about? Leave us a comment or a suggestion below.

This post is also available in: Spanish

31 comments

  • Question 1
    1. Homepage : choiheesu.com
    2. E-mail : choicasoo@gmail.com
    3. My name in U.S.A : Heesu Choi
    By the way,
    If you have an existing Facebook page, and you have created a “Creative professional facebook Artist page, rename the newpage “art.heesuchoi”.
    Please Let me know if there are any problems. Or if it is better to correct it with “heesuchoi”, except “art”.
    Question 2
    Please tell me whether it is good to enter “price of work” in the uploaded caption.

    • Dear Heesu,
      Either of the names would be okay for your Professional Page. We would recommend just ‘Heesu Choi’. Including the price of the work is a gidd idea, as long as you are comfortable with it!

      Thank You for stopping by!

  • Facebook is great for promiting art. I started 2014 with my page and I have an audience of 30,000 people now (european fans) and I will start selling my art prints soon 🙂 thousands wants to buy an artwork which I have promoted since 2015. Maybe I will use your service for promoting my art in New York soon. Some galleries told me that I have a similar style like Lora Zombie/street art style and because of her exhibitions in New York everybody knows her. Thats also my goal but it is still a hard job to promote all of it myself.
    I don’t have a gallery which supports me but I will spend a lot of more money in facebook ads and will create a new audience (with gallery owners ^^) and hope it works.
    Most time I create popculture related art and the most galleries thinks that there is no market for it…but I also found galleries in america like Gallery1988, Acme Archive Direct tc which supports movie/popculture related art and it really works. Most time its a kind of Appropriation Art but it is still art and the people loves it 🙂

  • Hi, i want to create a facebook page for my artwork but i do not want to sell my work . For now i just want to show people my art and get my name out there . So if i create a buisness page , do i have to sell any of my art work ?

    • Hi Roz,

      No, you can simply create a page for yourself to showcase your work to a wider audience. It is not necessary for you to sell your work.

      Hope this helps!

  • HI.. i am in a quandry
    all my artwork sales are donations to charitiable causes and projects i support in Nepal and SE Asia.
    so I’ve set up a community /cause page which has a shop.
    i am more than happy to try artist set up but can i move between theses page set-ups without loosing the hours and hours of work i have already put into the community page and if so how?

    • Dear Barbara, if you set up a brand new artist’s page it will be a clean slate, meaning you’ll have to start from scratch. If you’re thinking of changing the category of your existing community page to an artist page, then head to the About section of your facebook page and change the Category in your Page Info. All of your page set up, posts, and images will be saved.

  • Hi. I have a page for my rescued reptiles (npo) and I also do art…mostly reptiles etc and I have been told that I should start an art commission page that could possibly help to raise funds for the reptiles. …would I be able to run 2 pages ? And if so would my business name (rescue) be the same or included in my art page. Thankyou

    • Hi Lyndsay,
      You should make a separate page with a different name. However, you can always share posts from the new page to your other page in order to gain more traffic.

      Hope this helps! 🙂
      Good Luck!

  • I created an Artist page but was expecting to have the sell option there. How do I set that up?

    • Dear Julie, you can create a Shop Now button that will link to your artist website. To get that done, you will need to Create a Call to Action. You should be able to find the “Create a Call to Action” on your page, right on (or below) the cover image.

  • Hello there
    I want to create an artist Facebook page from my cell phone. But I don’t have the arrow in the right on my cell screen, I can scroll down on my personal page, then go to, pages , > create page, but it does not give me the, artist band or public figure option.
    What am I doing wrong? Can you help

    • Hello Sergio!
      When you go to the Create Page option, it will ask you to select a category and subsequently a sub-category. You can then choose the category as People and sub-category as Artist.
      Hope this helps!

  • I am setting up an “Artist, …” page for my jewelry work. For the Artist’s name, I was going to use my business name, not my own name. (I will also be opening up an Etsy shop soon, using my business name.) I don’t have a website, yet, though I do have a domain name. I’ve used my business name off and on for 20+ years. So that people know my business name is “me”, should I say “[my name]’s [business name]”? Is this recommended, or should I just stick to my business name, only, as the name of the new Facebook Artist page? Thanks for your help. This FAQ page has very helpful information – thanks for providing it.

    • Dear Shirley, you should be consistent with your business name for all three – your Etsy shop, your website, and your facebook page for your business. Customers will definitely try to research you online and different names might confuse them. We recommend that you stick to your business name.
      Good luck and keep us posted on the progress!

  • I have a personal page and an artist page.
    I would like some feedback regarding the use of these two pages. Many of my personal friends aren’t following my artist page- I sometimes post pictures of my art work on my personal page and they comment, and I may post the same pictures on my artist page. Is it better to post only on my artist page and get my friends on my personal page to follow/ like my artist page so that I create a more consolidated reflection of likes/comments about my work.

    Thanks

    • Hello T, we do recommend that you invite your personal friends to “like” your artist/business page. You are absolutely correct – it’ll create a more consolidated reflection of likes and comments about your works as well make your fan page visible to your frineds’ friends when they like and comment.
      In addition, I would also recommend that instead of posting the images of your artwork directly to your personal page, you post them to your fan page first and then share that post on your personal page.

  • I am new to Facebook and don’t even have a profile. Do I need this in order to create a page? Or can I just create a page.
    Thanks for your nice post.

    • Dear Belisa, as of today, you have to have a personal profile in order to be able to create a business page. Thankfully, setting up personal and business profiles on Facebook isn’t very hard and you can easily do both in a matter of hours. I’m attaching a link to Facebook’s Getting Started Guide to help you start on your personal profile.
      Good luck and please let us know how it works out for you!

  • Hi Agora Gallery, Do you happen to know please, if we are permitted to share prices on a page set us to sell our artwork. It was set up as an extra page from my personal profile and selected as artist, however I do not pay a fee. Not sure if this page is termed a business page, as it does not give price options, so do you think I can include prices in my photos or text? Many thanks, Caroline

    • Dear Caroline,

      This is a great question! There is no rule against sharing prices on your Facebook Fan Page, so feel free to do so. Your hunch is correct – the easiest way for you to do it would be to include the prices right in your photos or captions.
      However, if you wanted to take this a step further, you could actually set up a Facebook store. If you’re interested in learning more, this article from Shopify is a good start.

      Let us know how it worked out for you!

  • Greetings!
    I am really stymied. I have been attempting to create a new business page – separate from my original personal page. I thought I had followed all the steps correctly – according to your instructions and according to a Facebook brief instructive message. However, I cannot seem to get it operational. Everything I do reverts to my personal page – my posts, friends’ posts, everything. Only one item that I posted has ended up on my new page and that was the initial photo that I uploaded along with the short introductory write-up to explain what my page is about. I am reluctant to post any more images of my art, or to use the BOOST function or anything else. What is clear is that I haven’t got a clue what I am doing. Can you assist?

    Thanks very much.

    • Hi Leah! First, we’d recommend checking that you are “using Facebook” as your fan page and not your personal account. Check here, at the top of the page:
      Use Facebook As...

      You can also be sure you’re posting to your page if you go to the page itself and post your update there. Hope this helped! Good luck!

  • The market for art in Mozambique seems quite limited.Is it ok to get unknown friends from institutions (a good market) I mean requesting them as friends although I don’t know them personally?Also, many artists tell me to prevent publishing my art work because they fear it will be copied.I am not sure if this fear does ever materialise. Could I also put prices in my work on face-book? I am thinking of organising art exhibitions if my art on face-book.I have nor seen this practice.What is your advice on this? THANKS

    • Hi Virgilio,

      You are encouraged to reach out to relevant parties on Facebook, even if you don’t know them personally. They may not always accept your friend request, so respect their decision and don’t push too hard.

      You may be interested in this article if you are worried abotu your artworks being stolen online: Protecting Your Art: Copyrights.

      There is a field for a description when you upload images to Facebook, and this is a great place to put information like prices, sizes, and medium. You should also include a link to your personal website, where collectors may purchase your work directly.

  • Hi! Do you know how I can switch between my personal page and my business page? It seems like I can’t do that anymore. I would like to like a page as my business page and I don’t find how to do that. The page is already liked from my personal page… The thing is that if I don’t like it with my business page, I can,t tag that page when I talk about them in my business posts. I hope I am clear… Thanks for your help!

    • Hi, Marie-Pierre. You can switch between your personal page and business page by using the drop down menu in the top-right of the screen. Just click “Use Facebook As: ” and your business will be underneath. If this isn’t working, make sure that your personal account is set up as an administrator of the business page.

      How to use Facebook as your business page

      Hope this helps!

      • That’s what I used to do but I don’t have that option anymore… I wish I could add a photo here to show you. When I click on the arrow I only see “your pages” (and not use Facebook as) followed by my profile photo and name of my artist page. Right under it, I have the same as you “Create page, Manage page”…

  • I am new to this help!!

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